Good thought starter and a great tool to point out failures afterwards, but usually hard to get “the job” right before launch
Kevin Ashton – How to fly a horse
Unfortunately, the book contains too many anecdotes that feature Woody Allen.
Robert Gordon – The rise and fall of American growth
OK… exponential decrease of discomfort may imply decreasing marginal gains, but that does not imply that the future will not see consumer surplus stemming from future inventions.